Online Comics Vs.
Printed Comics:
A Study in E-Commerce and the
Comparative Economics of Content
Why put a book online? That's simple. People like Seth Godin and Cory Doctorow have established that giving away the online edition will result in sales of the print edition. If you read on, you'll find both print and online comics publishers and cartoonists have found the same thing to be true. Putting content online is a form of advertising, and, in this case, I have advertising supporting my advertising... so if the information's trying to be free, just this once, let's let it.
What's being said about the book:
"A valuable case study of how e-commerce is changing the business models of an old industry." - Econozoo
"It's a fine overview of the kinds of options available to any web entrepreneur." - Metrist Partners
"Todd Allen's new book on online publishing might be the salvation of online comics. He quantifies the problems that make most publishers shrug with frustration, and points toward the new solutions." - Len Strazewski teaches online publishing and New Media at Columbia College Chicago and is an expert on the impact of new technology on publication management.
So click away. And remember, should you get tired of all that clicking, at the bottom of the page is a button where you can purchase a print copy.
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Chapter 1: An Introduction to Print Comic Books, Their Economics, and Fall From Circulation Grace
- Bibliography
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