Articles
- Web Metrics For Print Publications Going Online - There’s a hidden problem most traditional print publishers have when transitioning to the online medium: metrics. There are more ways to measure readership in the online arena than a single circulation statement, and not everyone is paying attention to the right measurement: page views, unique visitors, time spent on the site or on a page. Let’s take a look at what the measurements mean to the bottom line.
- Captain America Proves the Direct Market Doesn't Work - Captain America dies (well, for now, anyway) and the media frenzy demonstrates a glaring weakness of the direct market - pre-ordering ahead of publicity. How would digital downloads address that problem and how a sly retailer was using Marvel's own website to help sell his copies of the comic.
- Digital Notes From the New York Comic Con - Highlights and analysis of digital comics-related news (and glaring non-announcements) from the 2007 New York Comic Con
- The Economics of Web Comics, 2nd Edition - Updating the definitive text on the business side of digital comics. Read the introduction online.
- Online Comics Vs. Printed Comics: A Study in E-Commerce and the Comparative Economies of Content - The book on the business side of online publishing and revenue streams for independent media. Yes, if you click enough time, you can read the whole thing online.
- Micropayments and Web Comics, Let`s Do the Math - Comparing micropayments, particularly the system used by BitPass (which markets itself to web cartoonists, among others) to advertising revenues.
- Comics on the Internet: A Business Primer in 7 Parts - The original study on business models for online comics and independent media. Featured on Slashdot, the NSDL Internet Scout, and Disinfo.
- The Blair Witch Project: A Backdoor Model for a Cross-Media Property - A look at the deliberate and savvy mechanizations of one of the first franchises to position itself with the transmedia concept in the digital age.
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