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Current Featured Content:

Web Metrics For Print Publications Going Online

There’s a hidden problem most traditional print publishers have when transitioning to the online medium: metrics.  There are more ways to measure readership in the online arena than a single circulation statement, and not everyone is paying attention to the right measurement:  page views, unique visitors, time spent on the site or on a page.  Let’s take a look at what the measurements mean to the bottom line.

The Economics of Web Comics, 2nd Edition

Updating and replacing "Online Comics Vs. Printed Comics"

Praise for the first edition:

"Your research is terrific and will prove very useful." - Jeremy Mullins, Professor, Savannah College of Art and Design

"A valuable case study of how e-commerce is changing the business models of an old industry." - Econozoo

"It's a fine overview of the kinds of options available to any web entrepreneur." - Metrist Partners

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